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Darlene Robertson

Brand Manager

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California

About Me

I'm an accomplished senior brand manager with a proven track record of developing and executing successful brand strategies. With over 10 years of experience in the marketing industry, I'm specializes in building and strengthening brand identities, driving market growth, and enhancing customer engagement. I'm a strategic thinker, adept at analyzing market trends and consumer insights to develop targeted marketing campaigns. I'm passionate about delivering impactful brand experiences and has a strong ability to lead and inspire cross-functional teams.

Work Experience

Senior Brand Manager - ABC Corporation, New York City, NY (2016-Present)

  • Lead brand strategy development and execution for a portfolio of consumer products.
  • Conduct market research and competitor analysis to identify market trends and opportunities.
  • Collaborate with creative teams to develop and launch integrated marketing campaigns.

Brand Manager - XYZ Company, New York City, NY (2012-2016)

  • Managed brand positioning, messaging, and visual identity across multiple channels.
  • Developed and executed product launch strategies, resulting in increased market share.
  • Oversaw marketing budget allocation and monitored campaign performance metrics.

Skills

No items found.

Information

Offered Salary
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$65k

Carrer Level

Senior

Gender

Female

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